2024-2025 | Online Fundraising Platform and Management App

UX Research User Testing Prototyping Product Strategy

Flag Bag Go: Transforming the Fundraising Experience

Design of a fundraising management platform from 0 to 1, from initial research through user testing, prototyping, to development handoff. It finally landed to 12+ clients.

Role
Lead UX Designer
Timeline
8 months
Team
2 Designers, 3 Developers
Year
2024-2025

Project Background

About Flag Bag Go

A comprehensive online system for fundraising, designed to transform Hong Kong's fundraising landscape from paperwork to digitalization. It consists of two main components: the Fundraising Website and the Flag Day Management Mobile App. It helps charity organizations increase donation efficiency, assists staff to reduce tedious paperwork through workflow automation, and motivates volunteers to drive engagement.

Who I worked for?

About Hypothesis and Idea

Designed and developed by Hypothesis and Idea Business Solutions Limited, Flag Bag Go is an innovative solution tailored for local NGOs, and built entirely in-house from the ground up (0 to 1). Hypothesis and Idea Business Solutions is a forward-thinking information technology company specializing in customized solutions for diverse businesses. Our focus is on delivering intuitive user experiences and prioritizing user-first products that drive real impact.



Launched in 2025, it is now widely used by over 20 organizations in Hong Kong.