2022 ｜ Filter Design for E-Commerce Platform
HKBN, Home+ Filter and Sorting Flow Redesign
Redesigned the filtering and sorting experience - grounded in best practices and informed by deep research across various use cases to drive higher conversion rates and deliver a seamless customer experience.
Project Background
About Home+
HomePlus HK was an e-commerce platform operated by HKBN with various partnerships, including collaborations with Apple, TVB, Hung Fook Tong and DCH Foods Deluxe for diversified product offerings. It was designed to provide an efficient online shopping experience, featuring personalised special offers, membership loyalty, and instant delivery options for local customers.
Who I worked for?
About HKBN
Headquartered in Hong Kong with operations spanning Hong Kong, Macau and mainland China, HKBN Group (Hong Kong Broadband Network) is a leading integrated telecom and IT system integration solutions provider.
